Huawei Unveils Qiankun: A New Software Brand for Intelligent Driving

In a bold move to establish itself as a formidable player in the electric vehicle (EV) industry, Huawei Technologies has introduced 'Qiankun' – a new software brand dedicated to intelligent driving solutions. This strategic launch signals Huawei's ambition to provide cutting-edge self-driving systems that enhance the entire driving experience.

The name 'Qiankun' carries a symbolic fusion of heaven and the majestic Kunlun Mountains, encapsulating Huawei's vision for innovative and intelligent driving solutions that seamlessly blend advanced technology with a seamless user experience.

Commercialization on the Horizon

According to Jin Yuzhi, CEO of Huawei's Intelligent Automotive Solution (IAS) business unit, the mass commercialization of smart driving is expected to take off in 2024. Huawei anticipates that by the end of this year, over 500,000 vehicles will be equipped with its self-driving system, demonstrating the company's commitment to rapidly scaling its automotive offerings.

Diverse Product Portfolio and Strategic Partnerships

Within the next twelve months, Huawei expects to have more than 10 car models featuring the Qiankun system available in the market. This rapid expansion underscores Huawei's determination to provide comprehensive intelligent driving solutions across various vehicle segments.

Huawei's foray into the EV industry began in 2019 when it launched its smart car unit, with the ambitious goal of becoming a leading supplier of software and components in the intelligent EV era. The company's strategic plan involves spinning off this unit into a new company, which will receive core technologies, resources, and attract investments from partners like Changan Auto.

Already, Huawei has collaborated with several Chinese car makers, introducing seven EV models, including Aito, Seres, Chery, Avatr, and Arcfox. The recent launch of the S9 sedan under the premium Stelato brand, in partnership with BAIC, further exemplifies Huawei's commitment to diversifying its EV offerings.

Navigating a Competitive Landscape

Huawei's venture into the EV market coincides with an intensifying price war in China's automotive industry, characterized by slowing sales momentum and fierce competition among numerous brands. The company's strategic partnerships and product discounts reflect its efforts to gain traction in this highly competitive landscape.

With the introduction of the Qiankun software brand, Huawei has taken a significant step towards becoming a major player in the intelligent driving and electric vehicle industry. By leveraging its technological expertise and forming strategic alliances, Huawei aims to shape the future of automotive innovation and mobility, providing consumers with cutting-edge intelligent driving solutions.