Disney CEO Announces Crackdown on Password-Sharing

In a recent interview with CNBC, Walt Disney CEO Bob Iger revealed plans to implement measures to curb password-sharing on the company's streaming service starting in June. The move comes as Disney aims to bolster subscriber growth and achieve profitability in its streaming business.


Disney CEO Announces Crackdown on Password-Sharing

Iger emphasized the need for consolidation within the streaming industry and outlined Disney's aspirations for "double-digit margins" in its streaming segment. The decision to crack down on password-sharing follows a successful strategy employed by streaming rival Netflix, which contributed to a substantial increase in subscriber numbers.

The interview with Iger comes on the heels of a proxy battle between Disney investors and activist shareholders, including Nelson Peltz, who had criticized Disney's performance in the streaming era. The resounding support for Iger and the board in the proxy vote underscores shareholder confidence in the company's leadership.

Addressing concerns about CEO succession, Iger assured shareholders that the topic is being taken "very seriously," highlighting the company's commitment to ensuring a smooth transition in leadership.

Furthermore, Iger responded to criticism from billionaire Elon Musk, who had voiced concerns over Disney's advertising decisions related to social media platform X. Iger dismissed Musk's comments, indicating a focus on the company's strategic objectives.

Disney's Efforts to Adapt 

In addition to these developments, Iger mentioned ongoing discussions regarding strategic partnerships for ESPN's digital future, underscoring Disney's efforts to adapt to the evolving landscape of sports media.

Disney's proactive approach to addressing password-sharing reflects its determination to optimize its streaming business and solidify its position in the competitive streaming market. 

As the company navigates these challenges and explores new opportunities, the coming months are expected to be pivotal for Disney's streaming strategy and overall growth trajectory.

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